Bounce rate is a metric that is being talked by traffic generation experts everywhere in the online marketing world. The percentage of visitors to a particular website who navigate away from the site after viewing only one page is known as Bounce Rate of a website.“If 100 visitors comes to your website and all of them just visit one page and then leave from there then the bounce rate will be 100%.
And if only 50 users out of 100 leaves the site after viewing one page then the bounce rate will be 50%.”
So now you know what actually the bounce rate is and how it is calculated. You can easily check your website’s bounce rate using Google Analytics, Alexa Ranking e.t.c.
Best Ways to Reduce the Bounce Rate on Your Website:
Good Website Design
If your website’ design is overall monotonous then there are more chances that people bounce back from your website instantly because they don’t find it interesting or exciting.
On the contrary, if your website’s overall look is neat and professional, there are more chances that people explore your website by visiting multiple pages because when users see the nice design they get an intuition that there will be something exciting or interesting on this website. However, it is not necessary that a good looking website will have good content and other exciting stuff but this is the mentality of web surfers. They get attracted towards the fine and professional looking website.
Therefore, get your website/blog designed from a professional and experienced website designer rather than doing things yourself. If you have expertise then you can do it yourself as well but make sure the website should look neat, clean, professional and attention grabbing. This can surely help reduce the bounce rate of your website.
Website loading speed
If you visit a website which takes a lot of time to open then what you do..? You probably close the website and open some other one because you have other choices as well so why will you be waiting for that particular website..?
This is the reason slow loading website’s bounce rate always goes high. Improving the loading speed can be very helpful for reducing the bounce rate of the website.
How can you increase the loading speed of the website?
While there is always an on-going debate on what should be the ideal load time of a website, it varies greatly based on your niche and data you deal with. A blog on wallpapers might have a greater load time than that with only text.
However, most visitors expect a site to be loaded within 2 seconds. It is good to optimize page speed time within 2-3 seconds, bottom-line lesser the better.
Proper uses of Meta Tags
This is something you will be wondering that how it can affect bounce rate but let me tell you when you use an attractive (but deceiving) meta title then you click to go to the page but once you come to know that what you thought of getting is not there then you instantly get out of there.
This is one of the common things many SEO guys have been doing since long but this should be avoided because you can get good number of hits but they won’t stay thus there is no value of this traffic.
Therefore, always use proper Meta tags (meta title and meta description) which are directly relevant to the website’s content so that when a user clicks from search page or from social sites then one is not disappointed.
When a user lands on one of your website’s pages then how you would make him open other pages of the same site? If you don’t have anything over there which can grab his mind to click then why he will click?
Thus, there needs a great interlinking strategy on each of the web pages of the website in order to make your readers stay longer on the site.
Interlinking is basically linking internal pages using different yet relevant anchor tags.
Using Related Articles Feature
If you are running a blog you can make use of showing related articles dynamically. On most of the blog you may notice that they use some plugins that used to show similar blog posts below the blog posts. This can grab readers’ mind and tempt them to click and go to other posts.
Suppose you are reading how to reduce bounce rate of a website? And there at the end of the article you see a post titled “Reasons of higher bounce rates?” Then won’t you click to read?